Coterie Advisory Group and Lindsey Healthcare Holdings form Strategic Partnership

Updated: Feb 22, 2019

Founders seek to capitalize on decades of insurance expertise and industry relationships to build market-leading products and exclusive distribution channels.

Coterie Advisory Group, Inc (Coterie) and Lindsey Healthcare Holdings LLC (LHH) announced today the formation and launch of a new jointly held healthcare and insurance organization. The new company, doing business as Healthcare 212°, will focus on both consumer and agent needs by developing innovative healthcare solutions for multiple market segments.

“I can’t think of a better time to be able to create and provide meaningful programs and I feel like we’ve put together a dream team to make it happen.” - David Lindsey

Healthcare 212° is being led by industry veterans, David Lindsey, CEO of Lindsey Healthcare Holdings; along with Timothy Cook, former SVP of AXIS Insurance Company, and the Co-founders of Coterie Advisory Group, Ben Rozum and Aaron Cook. The partners have a combined entrepreneurial track-record of establishing high-value businesses which led to successful acquisitions by publicly traded companies and backing by private equity firms. With decades of industry experience and collective ingenuity to solve market problems, the partners believe that Healthcare 212° is well-positioned for explosive growth.

David Lindsey said, “I am extremely optimistic about the market opportunities that exist and continue to develop in healthcare. Consumers are struggling more than ever with choice and affordability while insurance agents are fighting for a sustainable career." Lindsey added, “I can’t think of a better time to be able to create and provide meaningful programs and I feel like we’ve put together a dream team to make it happen.”

Since the Affordable Care Act was passed in 2010, the average monthly premium for an individual enrolled on an exchange plan has risen to $440 per month with an average deductible of $4,533.  When surveyed, many Americans indicate that $200 per month (or less) is what they would define as affordable. As a result, 27.5 million Americans remain uninsured. With the individual mandate revoked and the recent Texas federal judge ruling that Obamacare is unconstitutional, more opportunities will arise in the marketplace to provide alternative healthcare solutions.   Healthcare 212° will capitalize on providing affordable options to individual consumers while relying on trusted insurance agents and brokers as distribution partners, made available through associations and employer groups.

"My partners and I have spent our careers focused on building businesses that provide affordable and alternative healthcare options in niche markets."  - Timothy Cook

According to Timothy Cook, "My partners and I have spent our careers focused on building businesses that provide affordable and alternative healthcare options in niche markets. I am excited to get back to my entrepreneurial roots and join David, Ben and Aaron to help set strategic direction and strategic business development for our new venture at Healthcare 212°." Cook continued, "Our existing partner relationships with carriers, vendors, and distributors will be imperative for our business growth while we also look to aggressively identify and establish new partner relationships." 

Healthcare 212° is fully launched and rapidly establishing its footprint on a national basis.  Their platform includes advanced technology and live support for agents to manage their client book of business and for consumers to manage their policies.  To learn more, please go to



Healthcare 212°

Aaron Cook, 602.888.8177

About Healthcare 212°

Water is hot at 211°, increase by one degree and it boils creating energy that can power change. Healthcare 212° is a team of insurance and benefits professionals serving agents and consumers. We are committed to solving healthcare challenges through innovation and affordable options - putting the "Power" to choose back in the hands of agents and consumers.

About Coterie Advisory Group, Inc.

Coterie Advisory Group. is a national, insurance program manager and marketing agency. Coterie Advisory Group specializes in product development and procurement, distribution channel alignment, and technology platforms for their proprietary benefit programs. The company provides consultative services and product solutions that are dedicated to helping consumers in the insurance and benefits industry--including the rising concerns of affordable health insurance. They target niche markets in the employer, association, student, affinity, and agent-driven marketplaces.

About Lindsey Healthcare Holdings, LLC.

Since 2005 Lindsey Healthcare Holdings has been providing quality, affordable benefits to self-employed professionals and independent contractors; business groups; and association groups. With more than 150,000 active policies in place, Lindsey Healthcare Holdings has been able to meet the needs of our rapidly expanding client base through strategic partnerships with top-rated insurance carriers and benefit providers that have created exclusive proprietary products and benefit plans designed to meet the needs of our clients.

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Healthcare 212°

4835 E. Cactus Rd., Ste. 240 

Scottsdale, AZ 85254 


The insurance described in this website provides limited benefits. Group limited medical plans are insurance products with reduced benefits and are not intended to be an alternative to or integrated with comprehensive coverage. Further, this insurance does not coordinate with any other insurance plan. It does not provide major medical or comprehensive medical coverage and is not designed to replace major medical insurance. This insurance is not minimum essential coverage as set forth under the Patient Protection and Affordable Care Act. Plans are underwritten by licensed insurance companies and the policies are issued to associations. This information is a brief description of the important features of the insurance plan. It is not a contract of insurance. The terms and conditions of coverage are set forth in the policies issued in the state in which the policies are delivered. Complete details may be found in the policies and certificates. The policies are subject to the laws of the state in which they are issued. Coverage may not be available in all states or certain terms may be different if required by state law. Please keep this information as a reference. The insurance companies assume no responsibility or liability for non-insurance services of third parties. In addition to the insurance premium for the group limited medical insurance products being offered, the total rate charged may include monthly fees for non-insurance products and services, administrative service fees, and association dues. The group limited medical insurance plans are endorsed by the associations, but are offered through licensed insurance agencies who are independent companies not affiliated with the association. Association membership terms can be found at the corresponding association website. Please note that third party products and services are governed by separate terms and conditions that may be different. Products and services may be subject to change.